12th EDITION US MEDICAL DEVICE & DIAGNOSTIC
SALES TRAINING & EDUCATION CONFERENCE
Texas | 2026
Innovate. Integrate. Inspire: Shaping the Future of MedTech Learning
key information
- Dallas, Texas
- 14th – 16th April 2026
#USSTCT2026
Conference Insights
Discover the future of sales uniting senior leaders from Hologic, Philips, Medtronic, GE Healthcare, Stryker, Smith + Nephew, and more. Through a mix of workshops, roundtables, panel discussions, and speed networking, this conference delivers practical strategies to design scalable programs, embrace digital tools, and prove real-world impact.
What to Expect:
- Workshops – Hands-on sessions designed to sharpen sales enablement skills and apply best practices directly to real-world challenges
- Fireside Chat – Candid conversations with industry leaders on the evolving role of sales training and enablement
- Panel Discussions – Cross-functional dialogue to uncover strategies, share success stories, and tackle common obstacles
Come for the insights. Leave with proven tools, innovative strategies, and powerful connections to elevate your sales training and drive performance.
3 DAYS OF INSIGHTS & INNOVATION
PRE DAY
IMMERSIVE WORKSHOPS
WORKSHOP A:
- Global Virtual Learning
- Cultural Intelligence
- Impact Measurement
WORKSHOP B:
- Emotional Intelligence
- High-Pressure Scenario management
- Coaching & Feedback Integration
WORKSHOP C:
- Sales Alignment in Training
- Revenue-Driven Learning
- Real-World Sales Challenges
DAY 1
SALES TRAINING TRACK
Building Leadership & Alignment:
- Accelerated Upskilling
- Well-Being & Performance
- Adult Learning Principles
Strategic Skills & Competency Development:
- Upskilling Hires
- Value-Based Selling
- Local Adaptation
- Cross-Border Engagement
Building & Delivering High- Impact Training:
- AI Coaching
- Adaptive Simulations
- Interactive Learning
DAY 2
SALES TRAINING TRACK
Training for the Human Element:
- Empathy & Nuance
- Human Connection
- AI + Live Coaching
Know Your Product, Know Your Customer:
- Value-Based Messaging
- Trust & Credibility
- Strategic Advantage
Burnout on Both Ends:
- AI & Automation
- Simplification & Focus
- Strength-Based Alignment
Reinforce, Retain, Repeat:
- Daily Integration
- Manager Coaching
- Performance Linkage
Our Industry Specialists
Julia Steele Rodriguez
Kelley Westbrook
Dwayne Bess
Noah Ruden
Michelle Hosselkus
Rob Lawton
Nelson Wyllie
Rachel Blossey
Michelle Taylor
David Brin
Gerald Cook
Sai Ramnarayan
Yasamin Rahmani
Noah Zandan
Colleen Tully
Chelsea Corwin
Tatiana Khisamudinova
Jeff Tavella
Courtney Tranberg
WHY TAKE PART
Discover how to design scalable, culturally adaptive, and impactful global virtual training programs.
Gain practical tools to embed emotional intelligence into coaching and drive stronger results.
Strengthen leadership alignment, build competencies, and design high-impact sales training strategies.
Explore how AI, AR, and digital-first tools can transform coaching, engagement, and sales enablement.
Translate learner data and training outcomes into measurable business impact.
Prepare for the evolving role of trainers, new generational expectations, and the future of sales enablement.
Connect with senior training, enablement, and education leaders from leading global companies.
KEY TAKEAWAYS
Transform Impact
Turn sales training into measurable business results
Drive Performance
Smarter training. Stronger sales. Lasting outcomes
Innovate Learning
Where digital tools and AI redefine sales enablement
Approaches to prevent burnout
while balancing technology, humanity, and impact
From Insights to Action
Translate data into strategies that fuel growth
Empower Leaders & Teams
Equip people with the skills to lead, sell, and succeed.
Moments Captured
Take a glimpse into the highlights of our conferences, where ideas come to life and connections are made
Our Testimonials
I was reminded that transformative medical education isn't just about delivering content—it's about crafting experiences that engage minds, measure impact, and truly stick.
– Director, Global Education Services
Exceeded my expectations. This was the first time I've been at a conference with so many people who have similar roles and challenges. I left inspired and excited to continue developing my network in this space
– Global Education Director
Fantastic opportunity to network with peers on how we can work together to improve education and training for our customers.
– Director, Clinical Education & Training
Overall, it was a great conference with wonderful opportunities to network and to dive deep into some very meaningful topics impacting the med device industry today
– National Director ASC Capital
Loved meeting my peers and sharing true passion on education and patient care, in person.
– Customer Solutions Director
It was a fantastic opportunity to hear from and meet other Sales Training professionals and learn additional ways to impact our business and sales teams.
– CEO
Overall, the conference was a success—engaging discussions, strong participation, and valuable connections were made.
– Director of Sales Education
Right people in the right room. Incredibly engaging.
– Principal, Sales Training / Product Coaching
Great exposure to current happenings in the sales training world!
– Account Executive
Great opportunity to hear best practices and build new relationships.
– Sales Training Manager
YOUR ALL-IN-ONE GUIDE TO THE EVENT
Get the full scoop on what’s in store!
Explore the event overview and dive into the agenda for the THE SALES TRAINING & EDUCATION CONFERENCE—your gateway to 3 days of strategy, science, and innovation.
COLLOCATE WITH US/EUROPE
11th Edition European Medical Device and Diagnostic Sales Training & Education Conference
- 4th - 6th November 2025
- Sheraton Brussels Airport Hotel, Belgium
You're In Good Company
